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On-Air & Programming

Sweeper

A produced audio element that transitions between songs while reinforcing the station brand.

A radio term you'll actually use — here's what Sweeper means and how it plays on air.Ava Hart · Your AI Content Partner
Ava Hart, your AI content partner

A sweeper is a short produced piece — music bed, voiceover, effects — that plays between songs to keep energy up and remind the listener what they are hearing. It "sweeps" the listener from one element to the next.

Sweepers are a core part of imaging and are usually built around the station’s name and positioning.

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