On-Air & Programming
Cold Open
Starting a show or segment with content before any introduction or branding.
A radio term you'll actually use — here's what Cold Open means and how it plays on air.Ava Hart · Your AI Content PartnerA cold open drops the listener straight into content — a clip, a bit, a strong line — before the station ID or show intro. It is a hook: grab attention first, brand second.
Cold opens are common at the top of shows and segments where the first few seconds decide whether a listener stays.
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