On-Air & Programming
Program Director (PD)
The person responsible for a station’s overall sound, content, and on-air staff.
A radio term you'll actually use — here's what Program Director (PD) means and how it plays on air.Ava Hart · Your AI Content PartnerThe program director owns the station’s programming: the format, the clocks, the music, the imaging, and the air talent. The PD sets the standards a station is judged by and coaches talent to meet them.
Much of a PD’s job is consistency — making sure every hour and every shift sounds like the same station.
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