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On-Air & Programming

Front-Sell

Teasing what is coming up next to give the listener a reason to stay tuned through a break.

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A radio term you'll actually use — here's what Front-Sell means and how it plays on air.Ava Hart · Your AI Content Partner
Ava Hart, your AI content partner

To front-sell is to tell the audience what is coming — the next song, a feature, a contest, or a story — before a break or stop set. The goal is to give a concrete reason to keep listening rather than scan away.

Effective front-sells are specific ("the new track in two minutes") rather than vague ("stay tuned"). They pair naturally with teases and back-announces to keep momentum across breaks.

Related terms

Tease (Teaser)Back-AnnounceStop Set

Spend less time on prep, more on the mic

Radio Content Pro assembles a daily kit — talk breaks, trending topics, and social copy — so the prep work is done before your shift starts.

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