Free Tool for Radio Stations
Meet Your Audience
Answer 12 questions about your station and get AI-generated listener personas — with portraits, content recommendations, and advertising triggers your sales team will love.
Ava Hart
AI Audience Analyst
Primary Persona
Sarah Mitchell, 34 — Marketing manager, morning commuter, always on the go
Listening Habits
Tunes in 6:30-8am during her commute. Loves relatable morning banter and local news.
Ad Triggers
Convenience, family activities, wellness, local dining • Responsive to limited-time offers
3
Detailed Personas
12
Station Questions
~5
Minutes to Complete
$0
Completely Free
Most Stations Don't Have Written Listener Personas
Your programming and sales teams are making decisions about content and advertising based on assumptions. Without concrete listener profiles, you're guessing who's listening, what they care about, and what makes them tune in — or turn off.
Simple 3-Step Process
How It Works
From first question to finished personas in about 7 minutes. No account required — just your name, email, and station details.
Answer 12 Questions
Tell us about your station format, market, target audience, and competitive positioning. Takes about 5 minutes.
AI Builds Your Personas
Ava Hart uses AI to craft 3 distinct listener personas with detailed narratives, portraits, and content recommendations.
Download & Share
View your personas on-screen, download PDF or Word, and share with your programming and sales teams.
Dual-Purpose Output
What You'll Get
Personas built for both programming and sales — with the detail your content team needs and the data your advertisers want.
Primary Persona
A deeply detailed profile including "A Day in the Life" narrative, lifestyle, and values
2 Secondary Personas
Lighter sketches of two more listener types that round out your audience picture
AI Portraits
Photorealistic portrait images for each persona to bring them to life
Content Preferences
What content resonates, listening habits, and engagement strategies
Ad Triggers & Brands
Advertising triggers, brand affinities, and spending patterns for sales teams
Sample Show Prep
An RCP-style content piece demonstrating how to program for your primary persona
PDF & Word Downloads
Branded documents ready to share with your team, management, or clients
Shareable Link
Share results with colleagues — they enter their email and get full access
“You can't program for an audience you don't know. These personas give you a face, a name, and a story for your listeners — so every content decision has a real person behind it. That's when great radio happens.”
— Ava Hart, AI Audience Analyst
Built for Decision-Makers
Who It's For
Whether you're programming content or selling airtime, listener personas give you the audience intelligence you need.
Program Directors
Use personas for format positioning, content strategy, and understanding who you're programming for every day.
Sales Managers
Arm your team with detailed audience profiles for more targeted ad packages and stronger client pitches.
General Managers
Get the audience insights your station needs for strategic planning — without an expensive research study.
Got Questions?
Frequently Asked Questions
How long does it take?
The questionnaire takes about 5 minutes. AI generation (text + portrait images) takes 1-2 minutes.
Is it really free?
Yes, completely free. No credit card required. We believe every station deserves to know their listeners.
How are the personas generated?
Ava Hart uses advanced AI to analyze your station details and create realistic listener personas. Each persona is unique to your station — no generic templates.
Can I share it with my team?
Absolutely! Use the share link to send personas to your programming and sales teams. They'll just enter their email to view the full results.
What about the portrait images?
Each persona gets an AI-generated photorealistic portrait. These are fictional characters — the images are created specifically for your personas.
Can I generate new personas later?
Yes! Come back anytime to generate a fresh set of personas. Markets evolve, and so should your audience understanding.
Ready to Meet Your Listeners?
Generate Your Listener Personas
It's free, it takes 5 minutes, and your sales team will thank you.