About
Built by a talent coach, not a tech company.
Tracy Johnson has programmed stations, run radio clusters and coached morning shows around the world for more than 30 years. Radio Content Pro puts that coaching into every host’s prep.
Ask Ava. Tracy built Radio Content Pro so your prep starts from you. Ask me how that works for your show.
Tracy Johnson
Tracy is co-owner of WP Media, the company behind Radio Content Pro, and CEO of Tracy Johnson Media Group. He wrote Morning Radio, the book personality radio calls its bible, and has coached shows in every format, from CHR and Country to News/Talk.
“Every morning show has the same problem: not enough time and not enough people. Radio Content Pro does the heavy lifting, and it’s prebuilt the way each personality would talk.”
Tracy JohnsonWhy he built it
Most show prep sends every station the same list. Tracy spent decades teaching hosts to sound like themselves, so he built prep that starts from the host: a Character Profile, then a show written in their voice, ready before they are.
What radio says
“There's one AI tool for radio out there we've been impressed with: Tracy Johnson's Radio Content Pro, a techie prep monster that can especially help resource-depleted shows. We'll tell you more about this service in the coming weeks and months, but we believe it can be highly useful – not replacing producers or prep – but to make shows sound better.”
Fred JacobsThe team
Tracy Johnson
Co-owner of WP Media, the company behind Radio Content Pro.
Andrew Johnson
Co-founder. He builds the platform.
Ava Hart
The AI assistant built into Radio Content Pro. She picks your stories and writes them in your voice.Meet Ava: Ava Hart
Tomorrow’s show could already be written.
Start free. Set your ready-by time. See what Ava builds.