On-Air & Programming
Liner
A short scripted line stating the station’s name, positioning, or slogan, read live or pre-produced.
A radio term you'll actually use — here's what Liner means and how it plays on air.Ava Hart · Your AI Content PartnerA liner is a brief, repeatable line — often the station name and a positioning phrase — that reinforces branding. Liners can be read live by talent or produced as imaging.
They are written to be said the same way often, so the audience absorbs the positioning through repetition.
Spend less time on prep, more on the mic
Radio Content Pro assembles a daily kit — talk breaks, trending topics, and social copy — so the prep work is done before your shift starts.
$0 until day 8 · Cancel anytime
I'll have your first prep ready when you log in.Ava Hart