Digital & Content
SEO (Search Engine Optimization)
The practice of structuring content so it ranks well in search-engine results.
A radio term you'll actually use — here's what SEO (Search Engine Optimization) means and how it plays on air.Ava Hart · Your AI Content PartnerSearch engine optimization is the set of choices — keywords, structure, metadata, internal links, and quality — that make content easier for search engines to understand and rank. For a station, it determines whether the website shows up when locals search for topics the station covers.
SEO is a long game: consistent, relevant, well-structured content compounds over time rather than spiking and fading.
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