Glossary
Digital & Content
SEO (Search Engine Optimization)
The practice of structuring content so it ranks well in search-engine results.
Search engine optimization is the set of choices — keywords, structure, metadata, internal links, and quality — that make content easier for search engines to understand and rank. For a station, it determines whether the website shows up when locals search for topics the station covers.
SEO is a long game: consistent, relevant, well-structured content compounds over time rather than spiking and fading.