Glossary
Digital & Content
Repurposing
Adapting one piece of content into multiple formats for different channels.
Repurposing takes a single idea or piece and reshapes it for other outlets — an on-air topic becomes a blog post, a blog post becomes a set of social captions, and so on. It stretches the value of the original work across more places the audience lives.
For a small team, repurposing is often the only realistic way to maintain a presence on-air, on the web, and on social at once.