Glossary
Digital & Content
Metadata
Descriptive information about a piece of content — such as titles, descriptions, and tags — that helps systems and search engines understand it.
Metadata is data about content: the title and meta description on a web page, the tags on a post, the artist and title on a track. It tells search engines, players, and platforms what a thing is so they can index, display, and recommend it correctly.
For a station’s website, well-formed metadata is a large part of whether pages get found in search.