Glossary
Digital & Content
On-Demand
Content the audience can access whenever they want, rather than only at broadcast time.
On-demand content is available on the listener’s schedule — streamed or downloaded when they choose — as opposed to linear broadcast, which airs once at a fixed time. Podcasts, archived segments, and web articles are all on-demand.
Offering content on-demand meets audiences who no longer listen strictly in real time, and captures value from work that would otherwise air once and vanish.