Glossary
Show Prep
Evergreen Content
Content that stays relevant over time and can be used whenever it is needed.
Evergreen content is not tied to a date or a news cycle — a relationship topic, a lifestyle question, a timeless story — so it holds up whether it airs today or next month. It is the reserve a show draws on when nothing timely fits.
A healthy prep system mixes evergreen material with topical content, so there is always something to run even on a slow news day.