Glossary
Show Prep
Benchmark
A recurring segment that airs at a set time or point in a show, giving the audience a reason to tune in.
A benchmark is a scheduled, repeating feature — a daily quiz, a phone topic, a celebrity update, a game — that appears in the same slot so listeners can plan around it. Benchmarks build appointment listening.
Because they recur, benchmarks need a steady supply of fresh content to stay interesting week after week.