Show Prep
Benchmark
A recurring segment that airs at a set time or point in a show, giving the audience a reason to tune in.
A radio term you'll actually use — here's what Benchmark means and how it plays on air.Ava Hart · Your AI Content PartnerA benchmark is a scheduled, repeating feature — a daily quiz, a phone topic, a celebrity update, a game — that appears in the same slot so listeners can plan around it. Benchmarks build appointment listening.
Because they recur, benchmarks need a steady supply of fresh content to stay interesting week after week.
Related terms
Spend less time on prep, more on the mic
Radio Content Pro assembles a daily kit — talk breaks, trending topics, and social copy — so the prep work is done before your shift starts.
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I'll have your first prep ready when you log in.Ava Hart