Ratings & Audience
Cume (Cumulative Audience)
The total number of different people who tune in to a station at least once during a period.
A radio term you'll actually use — here's what Cume (Cumulative Audience) means and how it plays on air.Ava Hart · Your AI Content PartnerCume, short for cumulative audience, counts the unique listeners a station reaches over a span — a week, a daypart — regardless of how long each one listens. It measures reach: how many people the station touches at all.
Cume pairs with time spent listening to tell the fuller story: how many people, and how loyal each one is.
Spend less time on prep, more on the mic
Radio Content Pro assembles a daily kit — talk breaks, trending topics, and social copy — so the prep work is done before your shift starts.
$0 until day 8 · Cancel anytime
I'll have your first prep ready when you log in.Ava Hart