Ratings & Audience
Ratings
Estimates of how many people listen to a station, used to set advertising rates and judge performance.
A radio term you'll actually use — here's what Ratings means and how it plays on air.Ava Hart · Your AI Content PartnerRatings are the audience estimates produced by measurement services, expressed through metrics like cume, AQH, and share. They are the currency of the business: ad rates, talent evaluations, and format decisions all trace back to them.
Because ratings drive revenue, nearly every programming choice — content, clocks, imaging — is ultimately in service of them.
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