Ratings & Audience
Share
The percentage of the listening audience tuned to a station out of everyone listening to radio at that time.
A radio term you'll actually use — here's what Share means and how it plays on air.Ava Hart · Your AI Content PartnerShare expresses a station’s slice of the active radio audience — of all the people listening to any station right now, what percent are on ours. Unlike cume, it is relative to the competition rather than to the total population.
A rising share means winning listeners from other stations, which is why share is watched closely daypart by daypart.
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