Build Your Character Profile
Answer 28 questions. Get a 13-section profile with storylines, quirks, contradictions, and strategies for your on-air brand.
Quick Start
4 Steps to Your Profile
It takes about 10 minutes. Here's the fast version.
Go to radiocontentpro.com/tools/character-profile and enter your name and email.
Answer 28 personality questions across 7 categories — be specific and honest.
Wait about 30 seconds while Ava analyzes your answers.
View your 13-section profile, download the PDF/Word doc, and copy your Ava Summary.
The Questionnaire
28 Questions Across 7 Categories
Plus 5 station context questions so Ava can tailor the profile to your format and market.
Station Context
5 QsCall letters, format, market, daypart, target audience
Your Personality
7 QsWhat you love talking about, topics you're expert on, who your celebrity twin is
Strengths & Quirks
7 QsWhat you're good at, what you suck at, what friends tease you about
Inner World
6 QsSecret loves, secret hates, what 13-year-old you would think of you now
Reactions
5 QsWhat annoys you, makes you happy, makes you cry, makes you angry
Your Brand
3 QsWords that describe you, what you want to be known for
Pro tip: The more specific and honest you are, the better your profile. "I'm funny" gives Ava nothing. "I make dry observations about things everyone else takes seriously, and I'll commit to a bit for way too long" gives her everything.
Your Profile
13 Sections of On-Air Insight
Plus downloadable PDF, Word doc, and a one-click Ava Summary for RCP subscribers.
Synopsis
A 2-3 paragraph snapshot of who you are on-air — your emotional core and what drives you.
Character-Defining Quote
An original phrase that becomes your on-air battle cry. Tape it to the studio wall.
Quirks
8-12 wonderfully weird things about you — the stuff listeners remember first and co-hosts tease about.
Contradictions
The personality tensions that create depth. You love routine but crave adventure. These are content gold.
Central Conflict
Your core "struggle bus" — the recurring theme that generates daily material without trying.
Potential Storylines
8-12 recurring content themes you can own on-air. Think of these as hit features waiting to happen.
Sense of Humor
What makes you funny — self-deprecating? Observational? Dry? What triggers your best humor.
Positive Traits
Specific strengths with explanations. Not "nice" — that's invisible. Real, demonstrable qualities.
Likes & Hates
Exploitable reactions for on-air gold. What makes you light up and what makes you rant.
Endearing Qualities
Vulnerability points that make audiences root for you. The flaws that connect.
Additional Traits
Hidden dimensions not covered elsewhere — the layers that surprise people.
Real Scenarios
How Radio Pros Use Character Profiles
Morning Host Defining Their Voice
You've been on air for years but never sat down to articulate what makes you *you*. The questionnaire forces the introspection. Your PD reads the profile and finally has language for what you bring to the show. The "Potential Storylines" section alone generates a month of content ideas.
New Talent Building a Brand
Your first on-air job. You have personality but haven't developed an on-air identity yet. The Character Profile finds the threads — your quirks, contradictions, humor style — and weaves them into something coherent. Print it, bring it to your first meeting with your PD.
PD Developing the Airstaff
Send the link to every personality on your station. Review the profiles together. The "Central Conflict" and "Contradictions" sections reveal content angles you've never explored. The "Quirks" become on-air bits. It's the most productive talent development exercise you'll do this quarter.
Take It Further with RCP
Your Character Profile generates an Ava Summary — a condensed version you can paste directly into RCP's Ava Customization settings. Every Ava interaction becomes personalized to your show.
Discover Who You Are On-Air
10 minutes. 28 questions. A profile that changes how you think about your show.