Glossary
AI & Content Tech
Generative AI
AI systems that produce new content — text, audio, or images — based on patterns learned from data.
Generative AI refers to models that create original output rather than only classifying or predicting. In content workflows, it can draft copy, summarize sources, suggest angles, and adapt one piece into several formats.
Used well, it handles the repetitive first-draft and sourcing work, leaving the human to edit, localize, and add the judgment a model does not have.