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Past webinar

Introducing LocalBeat: Get True Digital Revenue and Become The Voice Of Your Local Market

Discover how LocalBeat helps traditional media companies build new revenue streams with AI-powered local content. Learn how to launch your digital news hub in just 14 days with no extra staff required.

Held Jan 27, 2026 · 45 min

Agenda

What it covers

  1. Why traditional media needs new digital revenue streams

  2. What LocalBeat is and how it works

  3. Demo: a LocalBeat site in action

  4. How to launch in 14 days with no extra staff

  5. Revenue opportunities and monetization strategies

  6. Q&A with broadcasters

Presented by

Tracy Johnson

Tracy Johnson

CEO, Tracy Johnson Media Group

Tracy Johnson is one of the most recognized names in radio programming, with decades of experience helping stations connect with audiences. As CEO of Tracy Johnson Media Group, he brings unparalleled insights into building sustainable media businesses in the digital age.

The Challenge: Traditional Media Is In Trouble

Budgets are slashed. Revenues are a fraction of the past. Traditional media continues to slip. You need to grow—but how?

Traditional media is well placed to grow online by using what it already has: reach, promotional expertise, and audience trust.

The Solution: LocalBeat

LocalBeat is a digital news and information hub powered by promotion from your brands. Local content is automatically captured, curated, and published 24/7/365. You become the voice of the community—on-air and online.

What It Covered

In this 45-minute webinar, Tracy Johnson walked through:

  • How to build new revenue without hiring additional staff
  • Why local content is your competitive advantage
  • How AI-powered automation keeps your site fresh around the clock
  • Proven monetization strategies from ad placement to lead generation
  • The 14-day launch process that gets you generating revenue fast

Perfect For

  • Program Directors looking to expand their digital footprint
  • General Managers seeking new revenue streams
  • Sales Managers wanting digital inventory to sell
  • Station Owners exploring turnkey digital solutions

Why LocalBeat?

LocalBeat sites are:

  • SEO optimized to rank highly in your local market
  • Fully automated with 24/7 content publishing
  • Revenue-ready with built-in ad management
  • Customizable to fit your brand and market

See It In Action

Check out a live LocalBeat site: locallawton.mylocalbeat.com

Topics:LocalBeatDigital RevenueLocal ContentRadioMedia
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