RCP Info is Radio Content Pro's dedicated show prep service built exclusively for news/talk stations. It delivers current events analysis, political commentary fodder, sports updates, and thought-provoking topics updated every 5 minutes, 24/7.
Generic show prep doesn't work for news/talk. Your listeners are engaged. They're watching cable news, scrolling Twitter, and expecting you to have something to say about what's happening right now. When a topic feels stale or recycled from a music format, they notice. The credibility drops. Callers stop calling.
News/talk audiences expect substance. They want content that reflects breaking news, hot takes, and genuine debate—not warmed-over entertainment fluff that could air on any station. That's exactly why we built RCP Info.
Why News/Talk Needs Dedicated Content
News/talk listeners are different. They're the 25-54 demo that's plugged into everything—cable news, podcasts, social media. They're informed, opinionated, and they want hosts who are equally sharp.
We hear this constantly from news/talk programmers: generic prep services miss the mark. The content feels disconnected from what their audience actually cares about. A story about celebrity drama might work for another format, but your news/talk listeners want to debate the latest policy decision, break down the big trade rumor, or argue about the controversy everyone's discussing.
What makes news/talk audiences unique:
- Currency is everything. News/talk listeners are tuned in to what's happening right now. Yesterday's hot take is dead air.
- Opinion-driven. They follow debates, controversies, and breaking developments. Your content needs to fuel discussion.
- Caller participation. These listeners call in. They want topics worth debating, not topics to passively consume.
- Multi-platform informed. They're watching, reading, and scrolling. They know when you're behind.
Trying to adapt generic content for news/talk is like using a pop culture playlist for a political talk show. Sure, there might be some crossover—but your audience knows the difference. (And for more on curating content that fits your format, we've written about that.)
What's Inside RCP Info
RCP Info delivers format-specific content curated exclusively for news/talk stations. Everything is designed to sound current and informed—because it is.
Current Events & News Analysis
Your listeners want to know what's happening and what it means. RCP Info delivers:
- Breaking news analysis updated throughout the day
- Policy and political developments with multiple angles
- Economic news affecting your listeners' wallets
- International headlines with domestic relevance
- Trending controversies that are driving debate
When Congress passes something significant or a major story breaks, your listeners expect you to be ready. RCP Info makes that possible.
Political Commentary Fodder
These are the talking points driving debate right now:
- Hot takes from across the political spectrum
- Controversy angles that generate caller response
- Policy breakdowns in plain language
- Fact-check fodder for on-air corrections
- Pundit reactions worth discussing
News/talk audiences are constantly consuming political content. They want to hear your take—and they want it informed.
Sports Updates & Hot Takes
Sports and talk radio go together. RCP Info delivers:
- Game recaps and analysis for major sports
- Trade rumors and free agency news as it develops
- Hot take angles that spark debate
- Local team content for market relevance
- Fantasy and betting context for engaged audiences
Sports talk generates some of the best caller participation. We give you the material to fuel it.
Thought-Provoking Topics (Caller Generators)
These are conversation starters designed to make phones ring:
- "Would you rather" scenarios tied to current events
- Debate topics with clear sides
- Prediction prompts for news and sports
- Opinion polls that invite participation
- Hot button issues that generate genuine disagreement
The best news/talk shows aren't lectures. They're conversations. We provide the conversation starters.
Interview Prep & Guest Research
When you've got guests, RCP Info helps you prepare:
- Background research on newsmakers
- Question suggestions based on recent developments
- Controversy angles to explore
- Audience context for why this guest matters
A Day in the Life: Sample Content
Here's what a typical day of RCP Info content looks like—the kind of material that arrives in your dashboard before the morning producer's coffee kicks in.
Morning Drive Topics
"The new tariff proposal drops today—how's it going to hit your grocery bill?"
Sample angles:
- Straight news: "Breaking this down—what's actually in the proposal, what's likely to change, and what it means for the things you buy every week."
- Opinion: "Here's my take: politicians love to talk about protecting jobs, but who's protecting your wallet? Let's debate it."
- Caller prompt: "Are you going to change how you shop if prices go up? Call in: how much is too much?"
"The coach just got fired after three seasons. Was it the right call?"
Sports controversy, local angle, guaranteed caller response. This kind of topic generates passionate debate every time.
Midday Content
Trending Topic: "The viral clip everyone's arguing about—is it outrage bait or a legitimate concern?"
Social media moment that's driving real conversation. Perfect for that midday host who needs something current and debatable.
"Today in History with a News Angle:"
"On this day in 1998, the Senate acquitted President Clinton on both impeachment charges. Fast forward to today—what's changed about how we handle political scandals, and what hasn't changed at all?"
History content with a contemporary hook. Gives depth without feeling dated.
Afternoon Drive
Hot Topic: "Should employers be allowed to monitor your personal social media?"
This kind of topic—workplace relevance, privacy concerns, generational divide—generates genuine debate. Everyone has an opinion.
Breaking News:
Real-time updates on developing stories, policy announcements, and market moves that your afternoon audience wants to hear about before their commute ends.
How News/Talk Stations Use RCP Daily
Stations tell us RCP Info has transformed their prep workflow. Here's how they're using it:
The Pre-Dawn Prep
Most news/talk morning shows start prep around 4 AM. Instead of scanning cable news and scrolling Twitter hoping to find something worth discussing, they open their RCP dashboard to find:
- Format-specific topics ready to use
- News analysis already curated
- Trending content vetted for news/talk audiences
- Sports updates and hot takes organized by relevance
Time saved: 1-2 hours of hunting and gathering—every single day.
On-Air Applications
RCP Info content works across your entire broadcast:
- Caller topics that actually generate calls from your demo
- Segment starters ready for discussion
- Tease material for building TSL through breaks
- Interview prep when newsmakers are in studio
- Hot take angles that spark genuine debate
Multi-Host Flexibility
Morning host used a topic? Great. Afternoon can use the same story with a different angle. RCP provides multiple reaction styles for each piece of content, so nothing feels recycled.
Ready to simplify your show prep?
Try RCP free for 7 days. $0 until day 8
The Format Advantage: Why Generic Prep Fails
Let's be direct: using generic show prep for news/talk radio is leaving ratings on the table.
Generic prep problems:
- Topics feel entertainment-focused, not news-focused
- Political content is thin or one-sided
- No understanding of the caller-driven format
- Breaking news arrives too late to be relevant
- One-size-fits-all approach misses format-specific opportunities
RCP Info solves this:
- Every piece of content is curated for news/talk specifically
- Current events analysis, not celebrity gossip
- Political angles from multiple perspectives
- Topics designed to generate caller participation
- Content tested and refined based on what works in talk formats
The difference shows up in caller engagement. Phones ring more. Debate is sharper. Your show sounds more informed—because it is.
What Content Works Best for News/Talk?
Based on what stations tell us, these categories consistently perform:
- Current events and breaking news (always relevant)
- Political hot takes and policy debate (core format content)
- Sports controversy and analysis (guaranteed caller response)
- Economic news affecting listeners (personal relevance)
- Social media controversies (cultural touchpoint)
- Local angles on national stories (market differentiation)
Generic prep services don't understand these nuances. RCP Info does.
How Do News/Talk Stations Engage Their Audience?
The best news/talk stations build credibility. They're not just delivering news—they're creating community with listeners who feel like participants in the conversation.
Engagement strategies that work:
- Caller cultivation: Give listeners topics worth calling about, not just topics to hear about
- Take a position: News/talk audiences respect hosts who have opinions and can defend them
- Cross-platform presence: Connect on-air content to social media debate
- Guest quality: Use prep material to ask better questions
- Breaking news readiness: Be the station that has it first—and has something to say about it
RCP Info supports all of this by providing the raw material—the stories, angles, and hooks that make these strategies possible.
Get Started with RCP Info
Ready to see the difference format-specific content makes?
What you get with RCP Info:
- 24/7 content updates refreshed every ~5 minutes
- Current events analysis and news breakdowns
- Political commentary fodder with multiple angles
- Sports hot takes and controversy coverage
- Caller-generating topics designed for participation
- Interview prep and guest research
- Ava Hart integration for customizing content to your voice
Plus the full RCP platform:
- Daily features (birthdays, trivia, impossible question, horoscopes)
- Weekly features (confessions, hot takes, would you rather)
- Local Beat add-on for hyper-local news (optional)
- Market exclusivity available
Pricing:
| Market Size | Monthly | Annual |
|---|---|---|
| Small(under 250k) | $99/mo | $999/yr |
| Medium(250k-500k) | $149/mo | $1,499/yr |
| Large(over 500k) | $199/mo | $1,999/yr |
Ready to simplify your show prep?
Try RCP free for 7 days. $0 until day 8
Full access for 7 days. $0 until day 8. See why news/talk stations are switching to format-specific prep.
Frequently Asked Questions
What makes RCP Info different from generic show prep?
RCP Info is curated exclusively for news/talk audiences. Every topic, every angle, every hook is selected because it works for your format—not adapted from content designed for music stations.
How often is content updated?
Content refreshes approximately every 5 minutes, 24/7. When a story breaks or a controversy erupts, you'll have it in your dashboard before your competitors.
Can I customize content for my show's perspective?
Yes. Ava Hart, our on-platform AI assistant, helps you adapt content to match your specific voice, perspective, and audience. Same story, your angle.
Does RCP Info cover both sides of political topics?
Yes. We provide angles from multiple perspectives so you can choose what fits your show—or use multiple angles to present balanced coverage.
Is there market exclusivity for RCP Info?
Yes. Only one news/talk station per market can access premium RCP Info content, giving you a competitive advantage.
What if I have a hybrid format (news/talk + sports talk)?
RCP Info includes sports content specifically because we know news/talk and sports talk often overlap. You get both.
Key Takeaways
- News/talk audiences expect currency—generic prep doesn't cut it
- RCP Info delivers format-specific content curated for your demo
- Current events, political angles, and sports hot takes that fuel debate
- 24/7 updates so you're never behind the conversation
- Caller-generating topics designed for participation
- Market exclusivity gives you competitive advantage
Your news/talk audience deserves content that sounds like it was made for them.
Because with RCP Info, it was.
