RCP Urban is Radio Content Pro's show prep service built for urban AC and adult R&B stations. It delivers R&B news, community empowerment stories, Black history features, and lifestyle content updated every 5 minutes, 24/7.
Urban AC isn't just a softer version of hip hop radio. It's a cultural anchor for mature listeners who expect substance alongside entertainment. Your audience grew up on Mary J. Blige and Anita Baker. They follow SZA and H.E.R. And they don't want content that sounds like it was written for a college dorm room.
That's exactly why we built RCP Urban.
Why Urban AC Radio Needs Dedicated Content
Urban AC serves a distinct demographic. Your listeners are professionals. They're community leaders. They care about more than who dropped a track at midnight—they want to know what's happening in Black culture, what's moving in the business world, and what stories matter to their families.
Generic show prep misses this audience completely. The content skews too young, leans too hard on pop gossip, or ignores the cultural depth your listeners expect. A viral TikTok dance might work for Hot AC, but your audience wants a conversation about financial literacy or a spotlight on a local entrepreneur making moves.
What makes urban AC audiences unique:
- Cultural depth runs deep. These listeners know R&B history and follow artists who've evolved over decades.
- Community matters. Education, activism, mental health, and empowerment aren't optional topics—they're core to the format.
- Lifestyle sophistication. Your demo cares about career growth, wellness, travel, and living well.
- Authenticity through maturity. Not attitude—substance. Your listeners want real conversations, not manufactured controversy.
Trying to adapt generic content for urban AC is like playing a top 40 playlist at a grown folks' party. Technically it's music—but the vibe is all wrong. (And for more on curating content that fits your format, we've written about that.)
What's Inside RCP Urban
RCP Urban delivers format-specific content curated for urban AC and adult R&B stations. Every story, every topic, every hook is selected for your audience—because it was built for them.
Black History Today
Year-round, not just February:
- Daily highlights of influential events, iconic figures, and milestones in Black history and culture
- Ready-to-use segments with broadcast-ready context your hosts can personalize
- "This Day in Black History" features that educate and engage
- Cultural celebrations tied to the calendar—from Juneteenth to MLK Day and beyond
Culture & Icons
The entertainment your audience actually follows:
- R&B artist news covering the names on your playlist—SZA, Usher, Alicia Keys, H.E.R.
- Celebrity spotlights on influential voices shaping urban culture
- Entertainment buzz with a mature, thoughtful lens (not gossip-for-gossip's-sake)
- Awards, tours, and comeback stories your listeners care about
Community & Empowerment
Content that builds trust with your audience:
- Education and activism stories that spark meaningful conversation
- Mental health features your listeners need to hear
- Positive community impact pieces that highlight local and national progress
- Real stories of change that remind your audience why radio still matters
Level Up
Career and financial content your demo craves:
- Financial literacy tips and money conversations
- Career growth stories and professional development angles
- Entrepreneurial spotlights on Black business success
- Self-improvement content that resonates with working professionals
Real Talk
Relationship and family content that lights up the phone lines:
- Relationship topics with depth—not dating-app drama
- Family and parenting conversations relevant to your demo
- Mental health awareness framed for on-air discussion
- Everyday challenges that generate genuine listener connection
Urban Lifestyle
Curated insights for sophisticated audiences:
- Travel, style, and wellness trends your listeners follow
- Dining and entertainment picks with an urban adult lens
- Health and fitness content with cultural relevance
- Seasonal content tied to what your audience is doing right now
A Day in the Life: Sample Content
Here's what a typical day of RCP Urban content looks like—the kind of material that's waiting in your dashboard before your morning alarm goes off.
Morning Drive Topics
"What's the greatest R&B album of the last 25 years?"
Sample angles:
- Classic: "From Lauryn Hill's 'Miseducation' to Beyonce's 'Lemonade'—which album defined modern R&B? We're taking calls."
- Personal: "The album you play when you need to feel something. Which R&B record changed your life? Text us."
- Debate: "We ranked the top 5 and your favorite probably didn't make the list. Here's why."
"When should you financially cut off adult children?"
This kind of topic hits different for your demo. Urban professionals navigating family expectations, generational wealth conversations, and real life. The phones won't stop.
Midday Update
Trending Topic: "This R&B legend just announced a farewell tour—and ticket prices are sparking debate."
Today in Black History:
"On this day in 1994, Toni Morrison appeared on the cover of TIME magazine, becoming the first African American woman to receive the honor after winning the Nobel Prize in Literature."
Afternoon Drive
Hot Topic: "Should employers require employees to return to the office full-time?"
Relevant to urban professionals, slightly controversial, tied to current workplace trends—this generates genuine calls and texts. Your listeners live this every day.
Real Talk: "What's the one piece of financial advice you wish you'd gotten at 25?"
How Urban AC Stations Use RCP Daily
Stations tell us RCP Urban has transformed their prep workflow. Here's how they're using it:
The Pre-Dawn Prep
Most urban AC morning shows start prep before 5 AM. Instead of scrolling through news sites and social feeds hoping to find something relevant, they open their RCP dashboard to find:
- Format-specific topics ready to use
- R&B headlines and culture stories already curated
- Community and empowerment content prepped for broadcast
- Lifestyle topics organized by relevance
Time saved: 1-2 hours of hunting and gathering—every single day.
On-Air Applications
RCP Urban content works across your entire broadcast:
- Phone topics that actually generate calls from your demo
- Social posts ready to share across platforms
- Tease material for building TSL through breaks
- Interview prep when artists visit
- Contest inspiration tied to cultural moments
Multi-Daypart Flexibility
Morning show used a topic? Great. Afternoon can use the same story with a different angle. RCP provides multiple reaction styles for each piece of content, so nothing feels recycled.
"This is the most comprehensive content provider I have EVER seen. The fact you've included article links and story teases is incredible." — Bert Weiss, Host, The Bert Show
Target Stations
RCP Urban is built for:
- Urban AC stations
- Classic R&B formats
- Adult R&B
- Urban morning shows across all adult formats
Ready to simplify your show prep?
Try RCP free for 7 days. $0 until day 8
The Format Advantage: Why Generic Fails
Let's be direct: using generic show prep for urban AC radio leaves ratings on the table.
Generic prep problems:
- Topics skew too young—wrong energy for urban AC
- Music content covers all genres equally—but none deeply
- No understanding of the mature urban demo
- Missing the community and empowerment angle entirely
- One-size-fits-all approach ignores urban AC opportunities
RCP Urban solves this:
- Every piece of content is curated for urban AC specifically
- R&B culture, community empowerment, lifestyle—not recycled hip hop gossip
- Coverage focused on artists your audience actually listens to
- Content that reflects how your listeners live and think
- Topics tested and refined based on what works in urban AC markets
The difference shows up in listener engagement. Phones ring more. Social engagement increases. Your show sounds connected to the community—because it is.
What Content Works Best for Urban AC?
Based on what stations tell us, these categories consistently perform:
- R&B news and artist spotlights (always relevant)
- Black History Today features (year-round engagement)
- Relationship and family topics (major call generators)
- Financial literacy and career content (your demo cares about this)
- Community empowerment stories (builds station loyalty)
- Urban lifestyle content (aspirational and relatable)
Generic prep services don't understand these nuances. RCP Urban does.
Get Started with RCP Urban
Ready to see the difference format-specific content makes?
What you get with RCP Urban:
- 24/7 content updates refreshed every ~5 minutes
- R&B and soul news coverage that matters
- Black History Today daily features year-round
- Community & Empowerment stories curated for your demo
- Level Up career and financial content
- Multiple reaction styles for each piece of content
- Ava Hart integration for customizing content to your voice
Plus the full RCP platform:
- Daily features (birthdays, trivia, impossible question, horoscopes)
- Weekly features (confessions, hot takes, would you rather)
- Local Beat add-on for hyper-local news (optional)
- Market exclusivity available
Pricing:
| Market Size | Monthly | Annual |
|---|---|---|
| Small(under 250k) | $99/mo | $999/yr |
| Medium(250k-500k) | $149/mo | $1,499/yr |
| Large(over 500k) | $199/mo | $1,999/yr |
Ready to simplify your show prep?
Try RCP free for 7 days. $0 until day 8
Full access for 7 days. $0 until day 8. See why urban AC stations are switching to format-specific prep.
Frequently Asked Questions
What makes RCP Urban different from generic show prep?
RCP Urban is curated exclusively for urban AC and adult R&B audiences. Every topic, every story, every hook is selected because it works for your format—not adapted from content designed for other stations.
How is RCP Urban different from RCP Hip Hop?
RCP Hip Hop targets younger audiences with artist drama, fresh drops, and street-smart culture. RCP Urban serves the mature urban AC demo with R&B news, community empowerment, financial literacy, and sophisticated lifestyle content. Different audience, different content.
How often is content updated?
Content refreshes approximately every 5 minutes, 24/7. When R&B news breaks or a cultural moment unfolds, you'll have it in your dashboard.
Can I customize content for my show's voice?
Yes. Ava Hart, our on-platform AI assistant, helps you adapt content to match your specific voice, tone, and audience. Same story, your personality.
Is there market exclusivity for RCP Urban?
Yes. Only one urban AC station per market can access premium RCP Urban content, giving you a competitive advantage.
What if I have multiple formats?
RCP offers format kits for Hot AC, Country, Rock, News/Talk, AC, Christian, Hip Hop, and Spanish. Multi-format pricing is available.
Key Takeaways
- Urban AC audiences expect cultural depth—generic prep doesn't cut it
- RCP Urban delivers format-specific content curated for your mature demo
- R&B culture, empowerment, and lifestyle that resonates
- 24/7 updates so you're never behind the conversation
- Market exclusivity gives you competitive advantage
- Time savings translate to better prep and better shows
Your urban AC audience deserves content that matches their sophistication.
Because with RCP Urban, it does.
