Who This Is For
If you're a broadcaster juggling too many roles with too few resources, this guide is for you. Whether you're a morning show host doubling as your own producer, a PD managing content across multiple stations, or a weekend warrior trying to stand out — these are the real-world tools and strategies that can help.
What You'll Learn
This presentation from Tracy Johnson covers the practical side of modern content creation for radio professionals:
- AI-powered show prep — How to use AI tools to research, brainstorm, and build content faster without losing your voice
- Time-saving workflows — Practical systems for getting more done when you're already stretched thin
- Content that connects — Tips for creating relatable, shareable content that resonates with your audience
- Survival strategies — How to maintain quality and creativity when budgets are tight and demands are high
- Tools that actually work — A curated look at the tools and platforms that deliver real results for real broadcasters
Why It Matters
Radio talent today are expected to do more with less — more platforms, more content, more engagement, fewer resources. This guide cuts through the noise and focuses on what actually works, with an emphasis on practical, immediately actionable strategies.